About Our Company

Founded by Roy & Pennie Williams in 1987, Wizard of Ads is a marketing, research, teaching and consulting organization. Our purpose is to help small business owners achieve business growth not just by percentages but by multiples!

John Cassidy-Rice is the managing partner for the United Kingdom (Picture to the left)

Our Partners Include:

  • Business Growth Consultants
  • Marketing Strategists
  • Marketing Consultants
  • Advertising Consultants
  • Persuasion Architects
  • Persuasive Copy-Writers
  • Media Planners & Buyers
  • Researchers

The Books

Roy was nicknamed “Wizard of Ads” by an early client. This was due to the amazing growth generated by the business communication strategy he designed and helped implement.

Roy’s first book The Wizard of Ads, turning words into magic and dreamers into millionaires was voted Business Book of the Year in 1998.

His second book, Secret Formulas of the Wizard of Ads, was named the Wall Street Journal ’s number one Business book in 1999 and became a New York Times Bestseller.

The third book in the trilogy, Magical Worlds of the Wizard of Ads reached bestseller status in late 2001.


Over 50 Office’s World Wide

John Cassidy-Rice is the managing partner for the United Kingdom and Europe.

Offices in the United States, Central America, Canada and Australia

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