The Role of Emotion in Consumer Decision Making

The Role of Emotion in Consumer Decision Making

By John Cassidy-Rice The Silent Symphony of Emotion in Commerce Ever walked into a shop for ‘just a look’ and exited with more than you intended to buy? The world of commerce is intricately woven with our emotions, and every sensory stimulus plays its part. Let’s unravel this symphony. The Multisensory Landscape of Shopping Beyond…

The Intersection of Emotions, Experiences, and Branding

The Intersection of Emotions, Experiences, and Branding

Are you curious about the world of brands and their personalities? Have you ever stopped to consider the relationships you have with your favourite brands? What emotions do they evoke in you, and how do they affect your purchasing decisions? Thought-provoking questions from marketing and branding experts. Brands as People Let’s start with Jennifer Aaker’s…

The Zombie Apocalypse: How Humanising Your Brand Keeps Your Business Alive in a World of Soulless Competitors

The Zombie Apocalypse: How Humanising Your Brand Keeps Your Business Alive in a World of Soulless Competitors

In a world where businesses are becoming mindless zombies, we value the authentic, human-centred connections that set your brand apart from the horde. The undead march of impersonal corporations threatens to consume the marketplace. Your brand has the unique opportunity to break free from the pack and shine through genuine, meaningful interactions with your customers….